The first thing that an internet marketer has to do is to get website traffic. Without website traffic you will not make any money. So you have to have a plan to implement that will bring you potential buyers so you can stay in business. There are different ways to do this. Search engine listings are one of the key ways.
There are two ways to be listed in the search engines to get website traffic. Search engine optimization is marketing done with the purpose of ranking high on Google and the other search engines in order to get the most exposure in the organic or free listings. Pay per click is used to secure your spot on the paid listings of the search engines.
Both San Antonio SEO and PPC are highly dependent on keyword research. It is very important to research words that will get website traffic, even before you write any articles or ads. You need to discover the words that are going to help you bring in the most traffic at the best value, depending on the number of searches and competition for the keywords. A keyword tool is necessary to do this research.
Article marketing is one of the ways that works best for me to get website traffic. When writing an article there are several things to keep in mind. First, write about a subject that is relevant to your business, where you are going to be directing the reader at the end of the article. Look up relevant keywords with a keyword tool. You need to find words that people are searching for, so you have a better chance to get website traffic. Also, there are other considerations that the keyword tracking tool will help you determine, such as what the competition is for the different keywords, which will make them more or less valuable. A good keyword should have a decent amount of searches and low competition. “Long tail” keywords are a few words together that are used as keywords.
Then write your article around the keyword or keywords that you have chosen. At the end of the article, have an author resource box with your website URL or a call to action to a certain product that you are promoting, or both. Sometimes you can insert more promotion links inside the article, but be careful not to get spammy. Also, you will want to submit your article to article directories, and they have different guidelines.
For instance, Ezine Articles allows two self-serving links housed in your author resource box, as well as two non-self-serving links (that is a website that you are not associated with but adds value to your article) which may be included in the article body. GoArticles have fewer restrictions. You should check the guidelines of each article submitted before posting.
These two article directory sites are probably the best. I usually submit my articles to these two sites first manually. Then you can also submit your articles to other sites that distribute them to sometimes thousands of different sites, such as iSnare. There are some people that use article submitting software, but they tend to be somewhat erratic. Also, some of the article directories do not like them.
The second way to get website traffic with search engines is the use of PPC. Since you are paying for PPC, it is a much faster way to get your ad on the search engines. You can put together one or two ads or campaigns in a couple of hours and have your ads showing within 10 minutes after you submit them. Here again, you have to start by finding the keywords that you will use.
With PPC, you pay every time someone clicks on your ad, so if you use broad keywords, you might get a lot of clicks, but no conversions. That’s why it’s better to find targeted keywords that will attract buyers that are looking for exactly what you are promoting. You are much more likely to convert. You also need to have a great call to action, as well as a good landing page that will sell your product.
PPC can be very costly if you are not experienced. You should start out slowly. Start with a small bid amount and a small daily budget until you find the words that convert for you or the ads that work well. Then you will want to increase your budget at that time. Google AdWords and Yahoo Search Marketing are two of the most popular PPC sites.
There are other ways to get traffic to your website besides search engines. Social marketing is very popular today, as well as video marketing, event marketing, buying ads and list, and more. You should implement multiple ways to get website traffic.